Published July 28, 2022
Go to MediaShotz's article: Comment: Industry response to WARC/AA Expenditure Report Q1.
In MediaShotz's article, Comment: Industry response to WARC/AA Expenditure Report Q1, the piece discusses the Advertising Association/WARC Expenditure Report for Q1 2024, highlighting a significant surge in UK advertising spend, marking the fastest first-quarter growth on record. This increase is attributed to factors such as a general election and major sporting events like the UEFA Euro 2024 tournament.
The article also details reactions from industry experts, including Matt Payton, CEO of Radiocentre, who expressed optimism for radio revenue growth, and Jessica McGrogan, GM Business Development at The Trade Desk, who emphasized the importance of measurement in maximizing return on investment amid evolving digital advertising landscapes.