Published July 29, 2022
Go to MediaShotz's article: Comment: Google further delays killing off third party cookies.
In MediaShotz's article, Comment: Google further delays killing off third party cookies, the piece explores Google's decision to postpone the phase-out of third-party cookies in its Chrome browser until the second half of 2024. It emphasizes that this delay is intended to provide developers, publishers, and marketers with additional time to test and implement new privacy-preserving technologies, such as the Privacy Sandbox APIs.
The article also details industry reactions to the delay, highlighting concerns about the readiness of alternative solutions and the impact on advertising strategies. By focusing on these developments, brands and marketers can better prepare for the eventual transition to a cookieless environment and adapt their strategies accordingly.