Published May 10, 2022
Go to MediaPost's article: New Study Reveals Best Ad Practices On Snapchat.
In MediaPost's article, New Study Reveals Best Ad Practices On Snapchat, the piece covers a study by VidMob that analyzed 2,882 ads across 513 Snapchat campaigns. Key findings include the effectiveness of celebrity endorsements, high-contrast visuals, minimal text, and consistent imagery in boosting ad performance. Ads featuring these elements saw increased view and swipe rates, offering strategic insights for Snapchat advertisers.
The article also details how these creative practices can help advertisers on Snapchat engage audiences effectively across various campaign stages.