Published October 2022
Go to MediaLink's article: A Good Chat with VidMob’s Alex Collmer.
In MediaLink's article, A Good Chat with VidMob’s Alex Collmer, Alex Collmer, CEO of VidMob, discusses how VidMob is reshaping creative analytics and the role of AI in advertising. He emphasizes the importance of data in enhancing creative effectiveness, highlighting VidMob’s approach to blending technology with creativity to optimize campaign performance.
The article also provides insights into how VidMob’s tools help brands measure and improve ad effectiveness, helping marketers leverage data for more engaging and impactful creative. By focusing on AI-driven insights, VidMob aims to bring precision and creativity together in digital advertising.