Go to ANA's article: Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should
In his article, "Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should," Robert Wollner, VidMob’s VP of Agency Partnerships, highlights a critical shift for agencies in maintaining client relationships. As traditional competitive edges like exclusive media access and audience targeting lose impact, agencies face growing pressure to innovate. Wollner argues that embracing creative data as a core asset is the key to staying relevant in today's tech-driven ad landscape.
Wollner outlines how agencies can leverage creative data across campaign stages to enhance real-time optimization, sustainability, and client-specific platform fit. He stresses that modern agencies must answer crucial RFP questions that showcase their ability to measure ad effectiveness, minimize media wastage, and ensure brand consistency. By breaking down silos between creative and media, agencies can offer a comprehensive, data-backed approach that enhances campaign performance and addresses evolving client expectations. This new RFP strategy will not only boost agency competitiveness but also reinforce their role as indispensable growth partners.