Read "Vidmob’s Latest Tool Helps Companies Standardize Creativity" in Martech Cube.
Vidmob unveiled its Custom Guideline Builder, a tool designed to help brands create, share, and seamlessly apply customized brand guidelines throughout the ad development process. This feature enables marketers to define success-driving elements in their creative assets and validate them with real-time performance data, transforming static guidelines into dynamic, company-wide standards.
Meg Haley, Vidmob's SVP of Global Client Partnerships, highlighted that this innovation allows global brands to bring creative insights to life in a scalable way. “By transforming best practices into automated, actionable guidelines, we’re giving marketers the tools to not only validate what works but also maintain creative consistency that strengthens their brand over time.”