Published February 14, 2023
Go to MarTech Series's article: Whalar Launches First-of-Its-Kind Full-Funnel Measurement Solutions for the Creator Economy.
In MarTech Series's article, Whalar Launches First-of-Its-Kind Full-Funnel Measurement Solutions for the Creator Economy, the piece highlights Whalar's introduction of a comprehensive measurement tool designed to evaluate the effectiveness of creator-led marketing across the full sales funnel. It emphasizes the tool’s capabilities in providing detailed performance insights, from awareness to conversion, highlighting its value for brands investing in the creator economy.
The article also details how this measurement solution helps brands optimize their creator partnerships by tracking campaign impact across different stages of the customer journey. By focusing on full-funnel insights, Whalar aims to empower brands with data-driven decisions for more effective creator collaborations.