Published November 27, 2024
Go to MarTech Cube's article: Vidmob and LinkedIn Launch 2024 Creative Trends Report.
In MarTech Cube's article, Vidmob and LinkedIn Launch 2024 Creative Trends Report, the piece explores the collaborative study by Vidmob and LinkedIn, analyzing over 13,600 creative assets and 2.9 billion impressions to identify key elements driving B2B campaign performance on LinkedIn. It emphasizes the significance of authentic storytelling, noting that creative assets showcasing genuine emotions like determination and frustration saw up to a 59% increase in video completion rates, outperforming corporate-style messaging.
The article also details the impact of color choices, highlighting that high-contrast colors led to a 68% lift in video completion rates and a 41% increase in engagement for static assets. By focusing on these creative strategies, B2B advertisers can enhance their LinkedIn campaigns' effectiveness and better connect with their target audiences.