Published December 16, 2024
Go to the Performance Marketing World article, "'CMOs will feel pressured to deliver': 24 marketers set the scene for 2025."
As we head into 2025, Performance Marketing World asked 24 marketers what their predictions were for the new year. Vidmob's SVP of Global Client Partnerships, Meg Haley said, “Consumers will increasingly come to expect, and demand, deeper authenticity and relevance in the ads they see, which will lead to a dominance in personalized storytelling— and this can only be scaled with creative data. AI advancements in creative data will allow brands to tailor ads to granular audience insights to create scalable, bespoke content. Expect AI-driven metrics that measure ad resonance and attention in real-time to become increasingly sophisticated, leading to a tighter feedback loop between brand messaging and consumer response.” Read the full Performance Marketing World article covering consumers, investment trends, sustainability, brand building, and more. This is part one of PMW’s 2025 predictions series, "'CMOs will feel pressured to deliver': 24 marketers set the scene for 2025."