Published December 10, 2024
Go to the TechRound article, "Expert Predictions for AI in 2025."
In TechRound’s expert predictions for AI in 2025, Vidmob's CEO, Alex Collmer, highlighted the transformative role of AI-driven creative data in marketing. Collmer shared, “The ability to integrate creative data into the marketing mix will be a game changer, enabling brands to deliver more relevant, effective ads at scale. As AI advancements refine metrics like attention and resonance, marketers will gain better insights to shape campaigns in real time.” Read the full TechRound article to learn how AI will shape industries, including Vidmob’s vision for creative optimization.