Go to Emerce's article: Objective Platform en Vidmob bundelen krachten: creatie-data nu geïntegreerd in Marketing Mix Modeling
In Emerce's article, Objective Platform en Vidmob bundelen krachten: creatie-data nu geïntegreerd in Marketing Mix Modeling, the piece highlights the strategic partnership between Objective Platform and Vidmob to integrate creative data into Marketing Mix Modeling (MMM). The article explores how this collaboration enables marketers to gain a comprehensive view of their marketing investments by incorporating the quality of creative materials into performance analyses. A recent study with an international FMCG brand demonstrated that high-scoring TikTok creatives led to a 36% increase in Top of Mind Awareness and a 28% sales growth, underscoring Vidmob.com's role in quantifying creative quality's impact on business outcomes.