Published June 24, 2022
Go to Digiday's article: Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness.
In Digiday's article, Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness, the piece discusses Aaron's collaboration with Mr. T in a bilingual advertising campaign aimed at boosting brand recognition. The campaign features TV spots, out-of-home, and print ads in both English and Spanish, targeting a diverse audience to educate them about affordable furniture options.
The article also details the campaign's success, noting a 40% increase in target audience awareness between 2021 and 2022, attributed in part to the Hispanic demographic. It highlights the strategic use of a nostalgic figure like Mr. T to resonate with older millennials and Gen X audiences, enhancing the campaign's effectiveness.