Published June 17, 2022
Go to Digiday's article: The sober guide to Cannes 2022.
In Digiday's article, The sober guide to Cannes 2022, the piece explores how attendees of the Cannes Lions International Festival of Creativity can enjoy the event without alcohol. It highlights the increasing trend of professionals choosing sobriety and offers recommendations for non-alcoholic beverages, local produce, and activities that enhance the festival experience without alcohol consumption.
The article also details personal experiences from industry executives who have attended Cannes both as drinkers and non-drinkers, emphasizing that a sober approach can lead to a more immersive and fulfilling experience.