Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling." The piece highlights the collaboration between Vidmob and Objective Platform to incorporate creative data into Marketing Mix Modeling (MMM). This integration enables brands to quantify, benchmark, and optimize creative quality alongside media performance, leading to more informed, data-driven decisions. For instance, a global consumer packaged goods company experienced significant improvements in brand awareness and sales metrics across platforms like TikTok and Meta.