Published November 29, 2022
Go to B&T's article: Reddit Announces First Alpha Partners as It Builds a Marketing API Ecosystem.
In B&T's article, Reddit Announces First Alpha Partners as It Builds a Marketing API Ecosystem, the piece discusses Reddit’s announcement of its initial group of alpha partners for the platform’s developing marketing API ecosystem. It emphasizes how these partnerships provide advertisers with enhanced tools for managing and optimizing campaigns, offering deeper insights and better audience targeting on Reddit.
The article also details the API’s features, helping brands understand how to leverage Reddit’s new capabilities for improved advertising results. By focusing on foundational partnerships, Reddit aims to expand its marketing ecosystem and strengthen its digital advertising offerings.