Published August 25, 2022
Go to Beet.TV's article: VidMob’s $110M To Accelerate ‘Creative Intelligence’.
In Beet.TV's article, VidMob’s $110M To Accelerate ‘Creative Intelligence’, the piece explores VidMob's announcement of a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway, and PROOF. It emphasizes that this funding aims to enhance VidMob's machine learning system, which generates insights on video campaign performance and customizes future creative based on those insights.
The article also details how VidMob's platform analyzes various elements of video content, such as faces, body movement, emotions, objects, and music characteristics, to provide actionable insights for marketers. By focusing on integrating data and analytics with creative production, brands can optimize their digital marketing campaigns across multiple platforms.