Published April 2022
Go to ANA's article: How Your Brand Can Leverage Automation.
In ANA’s article, How Your Brand Can Leverage Automation, the piece discusses the benefits of creative automation for brands, allowing efficient production of varied ad assets and quick adjustments to meet audience needs. Examples include fashion retailers presenting multiple products to different demographics and travel companies updating promotions for specific locations.
The article also emphasizes how automation can streamline creative workflows, making it easier for brands to manage large-scale campaigns across platforms.