Published October 23, 2023
Go to Adweek's article: VidMob Launches AI-Driven Diversity Reporting Tool.
In Adweek's article, VidMob Launches AI-Driven Diversity Reporting Tool, the piece explores VidMob’s introduction of a new tool designed to evaluate diversity and representation within creative content using AI analysis. It emphasizes the tool’s capacity to assess and report on diversity metrics, highlighting how brands can ensure inclusive representation across their campaigns.
The article also details the tool's functionality in identifying demographic attributes, helping brands make data-driven decisions to enhance diversity. By focusing on inclusivity insights, brands can create content that resonates with diverse audiences and aligns with inclusivity standards.