Published July 26, 2022
Go to Adweek's article: VidMob Appoints Silvia Gorra as VP Marketing EMEA to Scale European Presence.
In Adweek's article, VidMob Appoints Silvia Gorra as VP Marketing EMEA to Scale European Presence, VidMob announces the appointment of Silvia Gorra as Vice President of Marketing for Europe, the Middle East, and Africa (EMEA). Gorra, formerly VP International Marketing at Magnite, brings extensive experience in technology marketing to her new role. Based in London, she will lead VidMob's marketing strategy across key European markets, including the UK, France, the DACH region, and the Middle East, with an initial focus on Dubai. Her responsibilities include building brand awareness and executing marketing plans tailored to these regions.
The article emphasizes Gorra's enthusiasm for joining VidMob during its international expansion, highlighting her passion for the convergence of technology and creativity. She aims to address the complex creative needs of marketers across EMEA, positioning VidMob at the forefront of the intelligent creative movement. Andrea Ward, VidMob's Chief Marketing Officer, and Anthony Lamy, VP EMEA Client Partners, express confidence in Gorra's ability to scale VidMob's European presence effectively, citing her successful track record in leading marketing operations for global companies.