Published January 5, 2023
Go to Adweek's article: 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy.
In Adweek's article, 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy, the piece explores the growing importance of the creator economy for marketers, focusing on advancements in measurement and engagement strategies. It emphasizes the need for marketers to adopt tools that track creator-led campaign effectiveness and highlights the value of authentic creator partnerships in building brand loyalty.
The article also provides insights into the metrics and methodologies brands can use to better assess creator impact, helping marketers navigate the expanding creator economy. By focusing on creator-driven content, brands can foster meaningful connections and boost campaign success.