Published November 20, 2023
Go to Advertising Week 360 Live Podcast episode: Jill Gray, EVP Marketing, VidMob.
In this episode of the Advertising Week 360 Live Podcast, Jill Gray, EVP Marketing, VidMob, Jill Gray discusses her role at VidMob and the company's mission to combine data insights with creative marketing. She emphasizes VidMob’s approach to enhancing ad effectiveness through data-driven insights, highlighting how marketers can leverage analytics to optimize creative strategies and maximize audience engagement.
The podcast also delves into best practices for using data to refine creative processes, helping brands achieve higher performance and resonance. By focusing on the intersection of data and creativity, VidMob aims to support brands in crafting impactful, data-informed campaigns.