While Twitter may have started out as a place to send a quick, 140-character soundbite, it has since evolved into a real-time communication powerhouse—one that can’t be ignored for brands who seek to develop meaningful relationships with their customers.
Today, Twitter’s users have developed a strong taste for dynamic visual content. Most notably, they’re requesting it, with 37% eager to see more video from brands alone. Couple that with the fact that Twitter users are almost three times as likely to interact with tweets that have native video, and marketers have one amazing opportunity (i.e. video!) to engage with Twitter’s global audience like never before.
During last year’s Twitter #PromoteInnovationChallenge, VidMob excelled in the Video category as a solution for marketers to scale their video production and get moving on Twitter.
We look forward to helping brands stand out in the feed and tell amazing stories on Twitter.