This is the start of a new chapter for VidMob—the launch of the Creative Studio.
We have spent the past seven months building a first-of-its-kind creative insights platform to enable marketers to understand, at a deep level, which creative choices drive business goals. Up until now, marketers have been limited to “asset level” performance data, e.g. Asset A did better/worse than Asset B. No data to explain why, and thus, nothing to take action on. Guesswork is so 2017. We are building a complete set of tools to give brands a comprehensive understanding of how specific creative attributes within videos impact campaign performance.
Not sure where to place your logo?
Wondering which color pairings drive view duration?
Curious as to how a celebrity spokesperson impacts conversion?
Want to know if showing the puppy boosts ROAS?
Need to prove to your boss that giggles drive more leads?
Interested to know if drum beats generate higher ROI than violin melodies?
The Creative Studio is about knowing which creative characteristics move the needle on the KPIs you care about. It doesn’t end there, because, what good is knowing cool stuff if you can’t act on it? Our creative analysts and expert creators are at the ready to deliver optimized creative assets based on insights while campaigns are live. This means your creative keeps getting stronger and your campaign performance improves with time.
Over the course of the next few months, we will unveil the full toolset, but we don’t want to keep you in suspense. Here is an overview of what we’ve got cooking.