Vidmob’s "LinkedIn Creative Cheat Sheet for the Tech Industry" offers a comprehensive analysis of effective video ad strategies on LinkedIn, based on insights from 9.9K ads and 393 million impressions across North America and Europe. The report finds that tech brands achieve higher engagement by emphasizing branding within the first three seconds, leveraging vibrant colors, and using key terms like "data" and "leader" to engage audiences. For top-of-funnel awareness, longer video lengths of 15-30 seconds effectively capture viewer attention, while slightly shorter videos drive clicks in the mid-funnel.
In addition to video length and color choices, showcasing functional benefits and tech-specific visuals, such as laptops or UX/UI interfaces, significantly boosts engagement. The study underscores the importance of storytelling, with the most successful ads integrating human talent and optimistic visuals in the opening seconds. For tech marketers, this guide provides actionable insights on crafting LinkedIn campaigns that resonate and drive results throughout the buyer’s journey.