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  <channel>
    <title>Events &amp; Webcasts</title>
    <link>https://vidblog.vidmob.com/events-webcasts</link>
    <description>Events &amp; Webcasts</description>
    <language>en</language>
    <pubDate>Tue, 11 Aug 2026 14:33:32 GMT</pubDate>
    <dc:date>2026-08-11T14:33:32Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>The Conversations Defining the Future of Creative</title>
      <link>https://vidblog.vidmob.com/events-webcasts/creative-data-summit-2026-the-conversations-defining-the-future-of-creative</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/creative-data-summit-2026-the-conversations-defining-the-future-of-creative" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/CDS_optimized.jpg" alt="The Conversations Defining the Future of Creative" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Last week at &lt;a href="https://vidmob.com/2026-creative-data-summit" style="font-weight: bold;"&gt;Creative Data Summit 2026&lt;/a&gt;, we brought together a select group of marketing leaders for a closed-door conversation about the future of marketing empowered by creative data. No recordings. No livestreams. Just candid, unfiltered discussion between the people currently architecting the next chapter of marketing.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;For those who couldn't be in the room, here is a high-level look at the consensus from the stage&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/creative-data-summit-2026-the-conversations-defining-the-future-of-creative" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/CDS_optimized.jpg" alt="The Conversations Defining the Future of Creative" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Last week at &lt;a href="https://vidmob.com/2026-creative-data-summit" style="font-weight: bold;"&gt;Creative Data Summit 2026&lt;/a&gt;, we brought together a select group of marketing leaders for a closed-door conversation about the future of marketing empowered by creative data. No recordings. No livestreams. Just candid, unfiltered discussion between the people currently architecting the next chapter of marketing.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;For those who couldn't be in the room, here is a high-level look at the consensus from the stage&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46197855&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvidblog.vidmob.com%2Fevents-webcasts%2Fcreative-data-summit-2026-the-conversations-defining-the-future-of-creative&amp;amp;bu=https%253A%252F%252Fvidblog.vidmob.com%252Fevents-webcasts&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>creative data</category>
      <category>AI</category>
      <pubDate>Wed, 13 May 2026 14:44:26 GMT</pubDate>
      <guid>https://vidblog.vidmob.com/events-webcasts/creative-data-summit-2026-the-conversations-defining-the-future-of-creative</guid>
      <dc:date>2026-05-13T14:44:26Z</dc:date>
      <dc:creator>Kennedy Crump</dc:creator>
    </item>
    <item>
      <title>Register for Product Tour: December 9</title>
      <link>https://vidblog.vidmob.com/events-webcasts/dec-product-webinar</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/dec-product-webinar" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/product-webinar-thumb.png" alt="Register for Product Tour: December 9" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 18px;"&gt;In this webinar, our product team will take you behind the scenes on our most impactful new features—what they do, why we built them, and how to use them to drive immediate value.&lt;/p&gt; 
&lt;p style="font-size: 18px;"&gt;In this webinar, we'll be sharing exciting updates about:&lt;/p&gt; 
&lt;ul style="font-size: 18px;"&gt; 
 &lt;li&gt; &lt;p&gt;&lt;strong&gt;Maddie: &lt;/strong&gt;&lt;span style="font-weight: normal;"&gt;get fast answers to your creative data questions and action on recommendations.&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;&lt;strong style="letter-spacing: 0px; background-color: transparent;"&gt;Asset Investment Report: &lt;/strong&gt;&lt;span style="letter-spacing: 0px; background-color: transparent;"&gt;&lt;span style="font-weight: normal;"&gt;drive stronger campaign results with&amp;nbsp;&lt;/span&gt;investment optimizations that put your best creative first.&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt;&lt;strong&gt;Branded Impressions Report: &lt;/strong&gt;know how many impressions are showcasing your brand (or aren't).&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/li&gt; 
&lt;/ul&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/dec-product-webinar" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/product-webinar-thumb.png" alt="Register for Product Tour: December 9" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 18px;"&gt;In this webinar, our product team will take you behind the scenes on our most impactful new features—what they do, why we built them, and how to use them to drive immediate value.&lt;/p&gt; 
&lt;p style="font-size: 18px;"&gt;In this webinar, we'll be sharing exciting updates about:&lt;/p&gt; 
&lt;ul style="font-size: 18px;"&gt; 
 &lt;li&gt; &lt;p&gt;&lt;strong&gt;Maddie: &lt;/strong&gt;&lt;span style="font-weight: normal;"&gt;get fast answers to your creative data questions and action on recommendations.&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt; &lt;p&gt;&lt;strong style="letter-spacing: 0px; background-color: transparent;"&gt;Asset Investment Report: &lt;/strong&gt;&lt;span style="letter-spacing: 0px; background-color: transparent;"&gt;&lt;span style="font-weight: normal;"&gt;drive stronger campaign results with&amp;nbsp;&lt;/span&gt;investment optimizations that put your best creative first.&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; 
 &lt;li&gt;&lt;strong&gt;Branded Impressions Report: &lt;/strong&gt;know how many impressions are showcasing your brand (or aren't).&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/li&gt; 
&lt;/ul&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46197855&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvidblog.vidmob.com%2Fevents-webcasts%2Fdec-product-webinar&amp;amp;bu=https%253A%252F%252Fvidblog.vidmob.com%252Fevents-webcasts&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Webinar</category>
      <pubDate>Tue, 25 Nov 2025 05:36:47 GMT</pubDate>
      <guid>https://vidblog.vidmob.com/events-webcasts/dec-product-webinar</guid>
      <dc:date>2025-11-25T05:36:47Z</dc:date>
      <dc:creator>Kennedy Crump</dc:creator>
    </item>
    <item>
      <title>Web Summit Rio Provides an Overview of Technology and Innovation</title>
      <link>https://vidblog.vidmob.com/events-webcasts/web-summit-rio-provides-an-overview-of-technology-and-innovation</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/web-summit-rio-provides-an-overview-of-technology-and-innovation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Imported_Blog_Media/0419_WebSummit_Blog-1.jpg" alt="Web Summit Rio Provides an Overview of Technology and Innovation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The world is witnessing a transformation in consumption patterns and campaigns driven by the digital revolution of Artificial Intelligence. To be a transformative agent in this constantly evolving ecosystem, it is essential to participate in the key global forums where ideas are shared and synergistic energy is captured, enriching our understanding and informing future development.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/web-summit-rio-provides-an-overview-of-technology-and-innovation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Imported_Blog_Media/0419_WebSummit_Blog-1.jpg" alt="Web Summit Rio Provides an Overview of Technology and Innovation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The world is witnessing a transformation in consumption patterns and campaigns driven by the digital revolution of Artificial Intelligence. To be a transformative agent in this constantly evolving ecosystem, it is essential to participate in the key global forums where ideas are shared and synergistic energy is captured, enriching our understanding and informing future development.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46197855&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvidblog.vidmob.com%2Fevents-webcasts%2Fweb-summit-rio-provides-an-overview-of-technology-and-innovation&amp;amp;bu=https%253A%252F%252Fvidblog.vidmob.com%252Fevents-webcasts&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Uncategorized</category>
      <pubDate>Thu, 25 Apr 2024 21:15:00 GMT</pubDate>
      <guid>https://vidblog.vidmob.com/events-webcasts/web-summit-rio-provides-an-overview-of-technology-and-innovation</guid>
      <dc:date>2024-04-25T21:15:00Z</dc:date>
      <dc:creator>Paulo Almeida</dc:creator>
    </item>
    <item>
      <title>Creative Effectiveness: Kellogg’s Recipe for ROI</title>
      <link>https://vidblog.vidmob.com/events-webcasts/creative-effectiveness-kelloggs-recipe-for-roi</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/creative-effectiveness-kelloggs-recipe-for-roi" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Kelloggs-Landing-ROI-1.jpg" alt="Creative Effectiveness: Kellogg’s Recipe for ROI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Watch the webinar, "&lt;a href="https://www.youtube.com/watch?v=ASqGsHgwEyw"&gt;Creative Effectiveness: Kellogg's Recipe for ROI&lt;/a&gt;," featuring:&lt;br&gt;Vicky Smith, Director of Client Partnerships at Vidmob&lt;br&gt;Nicole Vinson, VP of Global Digital, Media and Omni-Shopper Experience&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/creative-effectiveness-kelloggs-recipe-for-roi" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Kelloggs-Landing-ROI-1.jpg" alt="Creative Effectiveness: Kellogg’s Recipe for ROI" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Watch the webinar, "&lt;a href="https://www.youtube.com/watch?v=ASqGsHgwEyw"&gt;Creative Effectiveness: Kellogg's Recipe for ROI&lt;/a&gt;," featuring:&lt;br&gt;Vicky Smith, Director of Client Partnerships at Vidmob&lt;br&gt;Nicole Vinson, VP of Global Digital, Media and Omni-Shopper Experience&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46197855&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvidblog.vidmob.com%2Fevents-webcasts%2Fcreative-effectiveness-kelloggs-recipe-for-roi&amp;amp;bu=https%253A%252F%252Fvidblog.vidmob.com%252Fevents-webcasts&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Creative Insights</category>
      <category>creative data</category>
      <pubDate>Thu, 17 Aug 2023 16:30:00 GMT</pubDate>
      <guid>https://vidblog.vidmob.com/events-webcasts/creative-effectiveness-kelloggs-recipe-for-roi</guid>
      <dc:date>2023-08-17T16:30:00Z</dc:date>
      <dc:creator>Vidmob</dc:creator>
    </item>
    <item>
      <title>Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023 • #1 Platform to make better ads: Unify Data + Creativity • Vidmob</title>
      <link>https://vidblog.vidmob.com/events-webcasts/insights-from-the-meta-performance-marketing-summit-why-creative-matters-in-2023</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/insights-from-the-meta-performance-marketing-summit-why-creative-matters-in-2023" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Imported_Blog_Media/BLOG-GRAPHIC-2500-x-1460-1-2.png" alt="Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023 • #1 Platform to make better ads: Unify Data + Creativity • Vidmob" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought leaders on topics such as measurement, creative, AI, and maximizing impact using &lt;/span&gt;&lt;a href="https://www.facebook.com/business/help/733979527611858"&gt;&lt;span style="font-weight: 400;"&gt;Meta Advantage.&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; The summit provided a comprehensive overview of Meta’s perspective on the current media landscape, with a particular focus on the importance of good, differentiated creative in driving successful outcomes.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/insights-from-the-meta-performance-marketing-summit-why-creative-matters-in-2023" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Imported_Blog_Media/BLOG-GRAPHIC-2500-x-1460-1-2.png" alt="Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023 • #1 Platform to make better ads: Unify Data + Creativity • Vidmob" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought leaders on topics such as measurement, creative, AI, and maximizing impact using &lt;/span&gt;&lt;a href="https://www.facebook.com/business/help/733979527611858"&gt;&lt;span style="font-weight: 400;"&gt;Meta Advantage.&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; The summit provided a comprehensive overview of Meta’s perspective on the current media landscape, with a particular focus on the importance of good, differentiated creative in driving successful outcomes.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46197855&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvidblog.vidmob.com%2Fevents-webcasts%2Finsights-from-the-meta-performance-marketing-summit-why-creative-matters-in-2023&amp;amp;bu=https%253A%252F%252Fvidblog.vidmob.com%252Fevents-webcasts&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Uncategorized</category>
      <pubDate>Wed, 28 Jun 2023 13:24:08 GMT</pubDate>
      <guid>https://vidblog.vidmob.com/events-webcasts/insights-from-the-meta-performance-marketing-summit-why-creative-matters-in-2023</guid>
      <dc:date>2023-06-28T13:24:08Z</dc:date>
      <dc:creator>Jade Manzi</dc:creator>
    </item>
    <item>
      <title>What Happened at Cannes: AI, Creative Effectiveness, &amp; The Work That Won</title>
      <link>https://vidblog.vidmob.com/events-webcasts/what-happened-at-cannes-ai-creative-effectiveness-the-work-that-won</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/what-happened-at-cannes-ai-creative-effectiveness-the-work-that-won" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Imported_Blog_Media/VidMob_Pre-Cannes-Reflections_Blog-Graphics_20230623_Blog-Graphic-2500x1460-px-3-1.jpg" alt="What Happened at Cannes: AI, Creative Effectiveness, &amp;amp; The Work That Won" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this industry every day: Creativity and technology, art and science, inspiration and exhaustion. Sweat. It’s a week that feels very long and yet not long enough. Based on how much the topic of AI dominated this year’s discussion, artificial intelligence and human experience is yet another clash to be added to the list.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://vidblog.vidmob.com/events-webcasts/what-happened-at-cannes-ai-creative-effectiveness-the-work-that-won" title="" class="hs-featured-image-link"&gt; &lt;img src="https://vidblog.vidmob.com/hubfs/Imported_Blog_Media/VidMob_Pre-Cannes-Reflections_Blog-Graphics_20230623_Blog-Graphic-2500x1460-px-3-1.jpg" alt="What Happened at Cannes: AI, Creative Effectiveness, &amp;amp; The Work That Won" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this industry every day: Creativity and technology, art and science, inspiration and exhaustion. Sweat. It’s a week that feels very long and yet not long enough. Based on how much the topic of AI dominated this year’s discussion, artificial intelligence and human experience is yet another clash to be added to the list.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=46197855&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fvidblog.vidmob.com%2Fevents-webcasts%2Fwhat-happened-at-cannes-ai-creative-effectiveness-the-work-that-won&amp;amp;bu=https%253A%252F%252Fvidblog.vidmob.com%252Fevents-webcasts&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 23 Jun 2023 19:21:00 GMT</pubDate>
      <guid>https://vidblog.vidmob.com/events-webcasts/what-happened-at-cannes-ai-creative-effectiveness-the-work-that-won</guid>
      <dc:date>2023-06-23T19:21:00Z</dc:date>
      <dc:creator>Will Post</dc:creator>
    </item>
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